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Key Message Development

A Case For Universal Free School Meals: 3 Critical Points 1. CURRENT SCHOOL LUNCH PROGRAMS EXCLUDE LOW INCOME FAMILIES All children need to eat and in the United States not all children are able to. With the line to receive reduced lunch at 30% above the poverty line Many families are just above the cutoff line for free or reduced school lunch and cannot afford to pay for their child’s lunch. 2. UNIVERSAL FREE SCHOOL MEALS CREATES AN EVEN PLAYING FIELD Schools currently offer free breakfast for low income students, but these programs often require students to arrive to school …

Press Release

General Electric announces closing of Louisville facilities Louisville, Ky., – November 4, 2019 – GE Appliances announces the consolidation of its Kentucky manufacturing plants, resulting in laying off approximately 200 employees from the Louisville, Kentucky facility by December 2019. General Electric reaches this difficult decision after a thorough analysis of market conditions, and of the several plants in the U.S., seeking to bring production capacity in line with market conditions the company has found that closing the Louisville, KY plant will yield least effect on the ability of the company to serve their customers nationally. “The difficult decision to close …

Sidebar Piece

The Sackler family behind America’s opioid crisis? Jenna Seng August 29th, 2019 The opioid crisis has left thousands of Americans dead and addicted, and news outlets are saying the Sackler family is to blame. When the words “opioid crisis in America” cross headlines the household name that comes to mind is often OxyContin created by Purdue Pharma, but behind Purdue Pharma is another household that has profited off American addiction for nearly 100 years. The Sackler family is one of wealth and transatlantic dominance. Stemming from the three Sackler brothers (Aurther, Mortimer, and Raymond) is a major family-owned pharmaceutical company, …

Twitter News Story

Family found locked away waiting for ‘the end of times’ for 9 years By Jenna Seng Locals and authorities were shocked this week when a young man showed up to a local pub in Ruinerwold, Netherlands, ordered five beers and then began to ask for help and claiming he had not seen a barber, or the outside world in nine years. The man, oldest of the six siblings found, escaped to the pub to seek help. The other five siblings were found alongside a 58-year-old man locked away in a secluded room of a rural farmhouse. The siblings had been …

Interview

Looking at life through the lens of a videographer Jenna Seng September 16, 2019 In 2016, Mitchell Cook began his photography career taking senior photos for his fellow classmates at his high school in Vancouver, British Columbia. After falling in love with photography, Cook began experimenting with video. In 2018, Cook left Canada to be the videographer for the youth missions group “YWAM” in Montana, U.S. Now, Cook has traveled throughout the world with creativity and his camera as his guide. How did you first get into videography? I started playing around with it after I got into photography. My …

Follow Story

Richard Edelman delivers insight on the future of PR during hall of fame acceptance speech Jenna Seng Sept. 20th, 2019 Richard Edelman of internationally leading public relations firm, Edelman, delivered a powerful speech on the necessary means of moving forward in the world of communications. Edelman spoke on the need for brands to become “living brands” and for a merger between communications and marketing to become a more powerful “communications-marketing”. I actually believe, said Edelman, that communications must move in a more mission critical way… enhancing corporate reputation and managing employee engagement. We have to evolve to partake in customer …

Memo

TO: Nike Employees FROM: Mark Parker, President and CEO SUBJECT: Harassment in the workplace DATE: September 30, 2019 Dear All, Here at Nike we have a people-first policy, and we regret to inform you of potential misconduct within our workplace. Recently, allegations of sexual harassment and unfair pay towards women within at our company have been made resulting in a very public lawsuit, and we take these allegations very seriously. Today, we stand with not only the four women who have come forward, but with all of our employees as we determine the best steps to prevent this moving forward. …

Feature Story

The traveler’s guide to retirement By Jenna Seng October 9, 2019 “Retirement in America comes down to the haves and the have nots,” said 63-year-old Richard Seng, a man who once lived in fear of his retirement, but now, thanks to the development of his YouTube channel, has found himself on a journey of exploring what retirement can be like around the world, and has opened up more possibilities than he ever thought imaginable. One of the biggest trends amongst millennials over the last 10-15 years has been finding ways to make money without actually working that hard or having …